Pages

Thursday, May 19, 2011

Why Did Microsft MSN buy Skype?

Why did a buyout come now?
Because Google is aggressively trying to takeover the social-networking market.
Since MicroSoft hasn't made as progressive inroads in social media marketing, as Google has, one may assume the purchase was a defensive manuever to prevent Google from monopolizing this marketplace.

The free utilities offered by Skype, including International Calling, Video Conferencing and Instant Messaging will be critical elements in the social-media 'maze' (more like a jungle than a network) which is rapidly evolving. Whether Microsoft quickly incorporates this into their 'social network interface' (ie, MSN) will remain to be seen.

No comments:

Post a Comment